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Doc & Alice

Featuring Dakota Boho women’s clothing, jewelry, accessories, boots, gifts, home goods, & more!

Doc & Alice is a 100% women-owned business. The mother/daughter team of Sharon & Erin opened D&A in May of 2015 in Hill City, South Dakota. In late 2018, they relocated to the Uptown Rapid Mall in Rapid City, South Dakota, and they are now also located in Deadwood at 608 Main Street! In 2022, Sharon retired from Doc & Alice, and Erin continues the legacy.

Sharon and Erin have a love for fashion, jewelry, and style. They truly want you to feel like family when you walk through the doors and to walk away feeling more beautiful and more like YOU than ever before.

We are often asked where the name comes from…the original Doc & Alice are Sharon’s in-laws and Erin’s grandparents. Doc was a small-town doctor, and Alice was known for her spunk, class, and style.

608 Main St., Deadwood, SD 57732

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