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Sports Wagering

Sports Wagering in South Dakota

Sports wagering is now available in Deadwood at Cadillac Jack’s Gaming Resort, Tin Lizzie Gaming Resort, Gold Dust Casino and Mustang Sally’s. Additional operators expected to launch in October include: The Lodge at Deadwood, Dale’s Sportsbook at Deadwood Mountain Grand, Gold Country Inn and Deadwood Station Bunkhouse. CLICK HERE for Deadwood’s Sports Wagering Catalogue.

FSB secures sports wagering agreement in Deadwood, South Dakota

In a move that further strengthens our position in the North American market, we’re pleased to announce a retail sports wagering agreement with major slot route operator AG Trucano.

This exciting new deal covers 11 AGT-operated casinos in Deadwood, South Dakota. On top of this, two of the 11 casinos will be supported by FSB’s over-the-counter EPOS solution as our retail offering continues to make headlines in the industry.

AGT has been operating in South Dakota since 1989 when gaming was legalized and the organization manages over 600 slots in the city of Deadwood. This venture will see them operate a single retail sportsbook across the 11 casinos.

This new US venture for FSB follows on from the freshening up of our North American leadership team earlier this year that saw Vice President of Pre-Sales, Mike Van Ermen, and Vice President of Operations, Bob Akeret, join from Circa Sports and Resorts Digital Gaming respectively.

Mike Van Ermen, Vice President of Pre-Sales, North America, of FSB, said: “This is a tremendous step forward for FSB as we continue to make progress in the North American market.

“AG Trucano has an outstanding reputation in South Dakota and we’re delighted to be building this partnership with them.”

“This deal is testament to the strength of our localized retail offering and the huge progress that FSB has made in 2021 in the US and globally. It’s great to see our momentum continuing.”

Bart Hamm, President & Owner, at Aces Full Inc (AG Trucano), said: “With the legalization of sports betting in the city of Deadwood in 2020, we were keen to find a technically advanced US based team who would help us operate a retail sportsbook in our properties.

“FSB has a unique retail offering that gives us control and flexibility while allowing us to offer our patrons a sensational sports betting experience.”

Mike Trucano, Founder & Consultant to AGT, said: “It’s been a pleasure working with FSB’s Business Development Manager, Lisa Waterfield and Mike on this agreement. We’ve been hugely impressed by their retail solution and look forward to distributing the FSB SSBT kiosks across 11 of our casinos.

Record 45.2 million Americans to Wager on 2021 NFL Season

YoY Growth Driven by Expansion of Legal Sports Betting, Increased Fan Enthusiasm

Press Release

WASHINGTON, D.C. – A record 45.2 million Americans (18%) plan to wager on the 2021 National Football League (NFL) season, according to research released today by the American Gaming Association (AGA). Compared to last year, 36 percent more Americans will place a bet on the league’s games this season.

The sharp rise in betting plans this year can be traced to the expansion of legal sports betting options and increased enthusiasm overall for the upcoming season. Fans in 18 states and Washington, DC had access to operational, legal sports betting at the start of the 2020 season. As the 2021 season kicks off, Americans will be able to place legal sports wagers in 26 states and Washington, DC, with five additional states likely to offer legal sports betting by the end of the season.*

“Sports betting is more popular than ever among Americans, and the enthusiasm of bettors for the upcoming NFL season highlights the remarkable growth of the industry over the past three years,” said AGA President and CEO Bill Miller. “Importantly, when the 2021 NFL season begins, more than 111 million* American adults will be able to wager safely with regulated sportsbooks in their home states rather than with the predatory illegal market.”

While NFL betting is projected to be up across all wagering methods, betting with online sportsbooks is expected to see the largest increase over 2020 while illegal bookies are expected to see the slowest growth:

  • 7 million American adults will bet on the 2021 NFL season casually with friends, up 31 percent from 2020.
  • 5 million will place a bet online (legal and illegal), up 73 percent from 2020.
  • 6 million will participate in a paid fantasy contest or other type of pool competition, up 69 percent from 2021.
  • 5 million will place a bet at a physical casino sportsbook, up 58 percent from 2020.
  • 7 million will place a bet with a bookie, up 13 percent from 2020.

AGA research also shows sports betting’s significant value to the league, with 37 percent of NFL fans planning to wager on this year’s NFL season, including nearly half (47%) of self-described avid NFL fans. Moreover, 44 percent of all Americans and 63 percent of NFL fans believe that in-venue sportsbooks will add entertainment value to attending sporting events in-person.

Along with the expansion of the legal market, increased fan enthusiasm will also drive NFL betting this year, as 25 percent of Americans say they are more excited about the upcoming season than previous seasons, up from 18 percent last year.

Fans from the Northeast (21%) are most interested in betting on the NFL this year, followed by the West (18%), Midwest (17%) and South (15%).

“Fans are the heartbeat of professional sports, and leagues like the NFL are realizing the full potential of sports betting to drive fan engagement,” added Miller. “To capitalize on this tremendous opportunity, the NFL and its 32 teams must also realize their responsibility to educate fans and promote responsible gaming.”

Among expected bettors, the Chiefs are the most popular pick to win the Super Bowl (15%), followed by the Buccaneers (11%) and Cowboys (7%).

*Includes anticipated launch of Arizona, South Dakota, and Washington by NFL kick-off on Sept. 9.


  • The NFL and its teams have formed 52 data sharing and marketing partnerships since May 2018.
  • Sports betting is currently legal in 32 states and Washington, DC, with 26 jurisdictions already offering operational markets and seven legal markets yet to launch. 16 of the 23 states that are home to NFL teams have legalized sports betting.
  • Americans have legally wagered nearly $27 billion on sports in the first seven months of 2021, generating more than $350 million in federal, state, and local taxes.
  • AGA’s interactive sports betting map tracks sports betting legalization, including active legislation, on a state-by-state basis.
  • AGA’s Have A Game Plan.®Bet Responsibly.™ public service campaign brings together sports leagues and teams, media, and gaming companies to promote sports betting education. The Washington Football Team is the first NFL team partner with the campaign.


Morning Consult, on behalf of the American Gaming Association, conducted an online survey August 25-30, 2021 among a national sample of 2,200 American adults. The data were weighted to approximate a target sample of adults based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of +/-2 percent.

BetMGM Partners with Liv Hospitality to Bring Sports Betting to South Dakota

Partnership will bring retail and mobile sports betting to state’s Tin Lizzie Gaming Resort and Cadillac Jack’s Gaming Resort

DEADWOOD, S.D., Aug. 19, 2021 /PRNewswire/ — BetMGM, a leading sports betting and iGaming operator, today announced an exclusive partnership with Liv Hospitality’s Tin Lizzie Gaming Resort and Cadillac Jack’s Gaming Resort, offering future retail and mobile sports betting in Deadwood.

The Deadwood Sports Betting Legalization Amendment was approved by voters on Nov. 3, 2020, authorizing the South Dakota State Legislature to legalize sports betting within the city.
“Liv Hospitality’s prime resort locations in Deadwood make it an ideal partner for us. Together, we look forward to bringing the BetMGM sports betting experience to South Dakota sports fans,” said Adam Greenblatt, BetMGM Chief Executive Officer.

Pending regulatory approval, the BetMGM mobile app will be accessible within both Tin Lizzie Gaming Resort and Cadillac Jack’s Gaming Resort beginning next month. The mobile app will complement a retail BetMGM Sportsbook that will include kiosks and counter wagering.

Caleb Arceneaux, Chief Executive Officer of Liv Hospitality, said, “BetMGM is an outstanding organization that brings credibility to our new sports betting offerings. Visitors now have another reason to come to Deadwood, while enjoying the many other entertainment opportunities at our resorts.”

As BetMGM continues to expand its sports betting platforms to new states, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly. For more information on BetMGM follow @BetMGM on Twitter.

About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online    gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s US-licensed, state of the art technology, BetMGM offers sports betting and online gaming via market leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.betmgm.com/.

About Liv Hospitality, LLC
A long standing Black Hills South Dakota company, Liv Hospitality operates the WaTiki Indoor Waterpark Resort, including La Quinta by Wyndham, Fairfield by Marriott, Residence Inn by Marriott, Home2 Suites by Hilton, Courtyard by Marriott and Sliders Bar & Grill. Liv manages other properties in the area; AmericInn by Wyndham, Country Inn & Suites, and Hotel Alex Johnson a Curio Collection by Hilton. Deadwood properties include Tin Lizzie Gaming Resort featuring Hampton by Hilton, Four Points by Sheraton and Cadillac Jack’s Gaming Resort featuring DoubleTree by Hilton, Tru by Hilton, and SpringHill Suites by Marriott. Connect with Liv Hospitality on Facebook and Twitter. Learn more about the company at livhotelgroup.com.


Mike Rodman
Executive Director
Deadwood Gaming Association
PO Box 354
Deadwood, SD 57732

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