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Sports Wagering

Sports Wagering in South Dakota


DEADWOOD, S.D. (01/03/2020) –We continue to be grateful to the voters of South Dakota for their support of Deadwood gaming and are happy to announce that we are supporting SB 44, with its amendments, which is Governor Noem’s enabling legislation on allowing legal sports wagers in Deadwood. Giving Deadwood the tools it needs to stay competitive nationally as an integrated gaming destination with legal sports wagering is greatly appreciated.

Deadwood will continue to uphold its promises to the people of South Dakota as great partners with South Dakota Departments of Tourism and Historic Preservation, along with our contributions to Deadwood Historic Preservation, Lawrence County, and area school districts and municipalities through gaming revenue taxes.

We look forward to working with the legislature to get Senate Bill 44 passed so Governor Noem can sign it and we can implement the voters’ wishes for legal sports wagering. Hopefully, we will be able to accept sports wagers by late summer.

Thank you again for your support of Deadwood.


Mike Rodman
Executive Director
Deadwood Gaming Association
PO Box 354
Deadwood, SD 57732


The Facts about Sports Wagering

  • Until May of 2018 when the U.S. Supreme Court overturned the federal sports betting ban, Nevada was the only state that offered legal, regulated single-game betting on both college and professional sports. Now, each state and sovereign tribal nation has the opportunity to set their own policy and legalize and regulate sports betting.
  • Studies show South Dakotans prefer to place their sports wagers in a safe, regulated, legal environment, when allowed to do so.
  • Deadwood needs to continue to be a competitive gaming destination, providing the same gaming offerings as surrounding gaming jurisdictions.
  • Iowa began sports wagering in August of 2019, Montana began in March of 2020 and Colorado began in May of 2020.
  • According to the American Gaming Association, as of January 2021 sports wagering is legal in 25 states and the District of Columbia, and live sports wagering is happening in 20 of those states.
  • According to an Oxford Economics study, commissioned by the AGA, sports wagering in South Dakota will provide:
    • 22.1 million in additional gaming revenue
    • 2.2 million in additional gaming taxes
    • 152 direct gaming jobs with
    • 6.1 million in additional income

We ask you to ask your legislators to vote YES ON Senate Bill 44!

Additional Information about Sports Wagering

The Basics of Sports Betting

Where is Sports Betting Legal in the U.S.?

Senate Bill 44

Amendments on Legalized Sports Betting

Top 8 Facts About Sports Wagering in South Dakota

1. The Deadwood Gaming Association thanks the voters of South Dakota for approving safe, regulated sports wagering overwhelmingly last November.

2.  Your help is needed to encourage the South Dakota Legislature to pass Senate bill #44, which will authorize sports wagering in Deadwood this year.

3. Sports wagering is an additional game type.

4. We must compete with surrounding gaming jurisdictions’ offerings. Sports wagering is doing extremely well in Iowa, and it will be starting in March in Montana and in May in Colorado.

5. According to the American Gaming Association, 25 states and the District of Columbia currently have legalized sports wagering, with 20 of those states offering live sports wagering today.

6. South Dakotans want to place their sports wagers in a safe, legal and regulated environment.

7. On November 1st, 2020, Deadwood celebrated 31 years of providing gaming entertainment to the public. Our success has been tied to keeping our promises with the voters of South Dakota and creating a fun, safe gaming destination for them to enjoy.

8. The people of South Dakota should be able to place their sports wagers in Deadwood by late summer of this year.

How do voters feel about Sports Wagering?

CLICK HERE to view the American Gaming Association’s survey results.

New Study Finds Sports Bettors Abandoning Bookies for Legal Market

AGA Survey Affirms Demand for Legal Sports Betting, Highlights Need for Consumer Education
Press Release

JULY 21, 2020

WASHINGTON – New American Gaming Association (AGA) research shows consumers are moving their business away from illegal bookies and toward legal options. Average spending with illegal bookies fell 25 percent in legal sports betting states last year, while legal online and mobile betting spend increased 12 percent. Illegal offshore operators also saw a three percent increase in states with legal sports betting.

The most influential factors for bettors who had shifted from the illegal to legal market are confidence that bets will be paid out (25%), awareness of legal options (20%), and a desire to use a regulated book (19%).

“We’ve known for a long time that Americans like to bet on sports. This research affirms their interest in moving toward the protections of the legal market,” said AGA President and CEO Bill Miller. “Giving consumers convenient alternatives to the illegal market, like regulated mobile offerings and competitive odds, is key for getting bettors to switch to legal channels.”

Bettors overwhelmingly prefer legal operators, with 74 percent saying it is important to only bet through legal providers. Despite this, 52 percent of sports bettors participated in the illegal market in 2019. The study found that illegal sports betting is driven largely by confusion about online operators. More than half (55%) of consumers who placed most of their wagers with illegal operators believed they bet legally.

“Illegal, offshore operators continue to take advantage of unknowing consumers,” continued Miller. “This only worsened during the sports shutdown, with unregulated bookmakers offering odds on everything from the weather and shark migration patterns to whether your friends’ marriage will survive the pandemic. The AGA is focused on educating customers on how to wager legally and the dangers of the illegal market, especially with the return of the MLB and NBA this month.”

To help educate bettors, the AGA’s interactive sports betting map includes a comprehensive directory of licensed online and retail sportsbooks in states where sports betting is legal. In addition, the AGA is actively collaborating with federal and state law enforcement to enhance our collective understanding of the illegal marketplace; engaging publishers and media to ensure their platforms do not promote the illegal marketplace; and educating the public about the dangers associated with illegal sports betting operators.

As states continue to consider legalizing sports betting, AGA’s newly updated sports betting principles encourage policymakers to build regulatory frameworks that protect customers, ensure robust oversight, create a competitive environment, and promote customer convenience.


  • The AGA’s Have A Game Plan™, Bet Responsibly public service campaign encourages responsible sports betting behavior, including using licensed, regulated operators.

Heart + Mind Strategies conducted this survey on behalf of the AGA between December 2019 and January 2020. The survey includes 3,451 interviews among American adults over 21-years-old of various subgroups.

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